OK – say you’re one of the world’s most successful golf equipment brands, but you’re still working on winning an exceptional product more market share in the lucrative high-end ball market.
Your arch-rival absolutely owns the golf-ball segment, thanks in part to a ludicrously successful product and a brilliant marketing campaign that taps into golf’s unique [...]
The ever-prolific TaylorMade has been on a tear of late on the equipment side, unveiling (all at once, it seems) new editions of the r7 and Burner drivers, a classic line of Rossa putters and also a smaller, “itsy bitzy” version of the Monza Spider mallet (leading the 2008 nominations for world’s ugliest putter).
The big [...]
Club Test: Nickent 4DX Special Edition driver
Demo Specs: Nine degrees of loft, proprietary Fujikura SR3 shaft, 65 grams, S flex
Options: Nine, 10.5 or 12 degrees of loft. Swingweight D2, length 45.5 inches (available in 44.5 inches for women). No left-hand models (original 4DX offers a much wider array of options).
Shafts: UST V2, SR3. Nickent also [...]
While you’re watching Sunice staff player Garrett Willis chase Carl Pettersson and Scott McCarron at the Wyndham Championship today, here’s some news about the Quebec-based Ashworth subsidiary and classic Canadian success story being named the top “resort outerwear” company for 2008 by the Association of Golf Merchandisers.
It might not sound like a big deal, but in [...]
Dunning Golf fans, pay attention: the Markham, Ontario golf apparel designer is ramping up the buzz surrounding its forthcoming “Premium Sportswear Collection” for Spring 2009 _ a top-shelf, retro-inspired line due to hit high-end pro shops and Golf Town racks when the snow starts to fly this November.
Dubbed “Dunning Classic,” founder Ralph Dunning describes the line [...]
Call it my latest Golf Pride Victory.
Never again shall I darken Golf Town’s doors with an armload of irons in need of new grips. No more putting up with grips that fail to perform to expectations. And no more disinterested club techs who botch requests for extra wraps of tape or who can’t tell the difference between [...]
